Journey Portland and Airbnb introduced the launch of a brand new marketing campaign to advertise protected, home journey with a give attention to native companies, distinctive stays and experiences that spotlight the perfect Portland has to supply. ‘Rediscover Portland’ is a collaborative effort to assist town’s post-pandemic restoration and the hundreds of companies and employees that depend on the native tourism business.
The social media and e mail marketing campaign will goal potential vacationers in close by Eugene and Bend, and cities alongside the west coast. A touchdown web page will characteristic a curated listing of close by stays, experiences, and native companies to assist vacationers plan their future journey to Portland. From the eateries of Portland’s Foster-Powell neighborhood to the various delicacies of Alberta’s well-known meals carts at Piedmont station, there’s something for everybody to take pleasure in on their subsequent journey.
‘The pandemic has had a disproportionate affect on Portland’s tourism financial system and the hundreds of jobs and small companies that depend on guests to outlive,’ mentioned Adam Thongsavat, Airbnb’s Public Coverage Coverage Supervisor. ‘Airbnb needs to assist assist the area’s restoration and we hope this marketing campaign will spotlight the sights, neighborhoods and experiences that make Portland distinctive.’
‘As tourism is an integral a part of Portland’s native financial system, this partnership between Journey Portland and Airbnb is a significant technique to join regional guests to the wonderful eating places, leases, retail and different points of interest that make Portland a vibrant and welcoming vacation spot. We’re thrilled for individuals to discover the Rediscover Portland webpages, plan future journeys to Portland and assist native companies throughout a vital time of restoration.’
Jeff Miller, President and CEO of Journey Portland
Portland’s tourism business is a vital asset to the Portland financial system. In 2019, guests to Portland spent $5.6 billion and generated $277 million in state and native tax income. The journey business helps 36,930 jobs within the Portland space, producing $1.6 billion in employment earnings. The partnership between Journey Portland and Airbnb to advertise in-state visitation gives a possibility to amplify protected alternatives for tourism throughout these vital months of restoration.
Latest Airbnb survey information reveals that journey is the exercise Individuals have missed probably the most in the course of the pandemic and yearn to be with the individuals they care about. The bulk are able to journey in 2021 as quickly as they really feel protected to take action. Elevated curiosity in feeling comfy and protected is prompting many vacationers to decide on locations that aren’t simply home however a lot nearer to home-56 % favor a home or native vacation spot, and one in 5 need it to be inside driving distance from house.
The marketing campaign additionally contains Journey Portland’s steering for safer journey in the course of the pandemic, together with details about Oregon journey restrictions. As individuals proceed to seek out methods to journey and host safely, consistent with steering and guidelines issued by native governments and well being authorities, Airbnb is requiring all hosts and company to decide to following its COVID-19 security practices, which embrace carrying a masks and training social distancing.
Partnering with Journey Portland is a part of Airbnb’s work with governments and tourism companies globally to assist financial restoration from the impacts of the COVID-19 pandemic. By working with vacation spot advertising and marketing organizations, nonprofits and governments to assist accountable and protected journey, Airbnb helps communities harness these financial advantages for native residents and small companies.
To be taught extra in regards to the partnership between Airbnb and Journey Portland, go to https://www.airbnb.com/d/rediscoverportland.
Airbnb Inc. revealed this content material on 06 April 2021 and is solely accountable for the knowledge contained therein. Distributed by Public, unedited and unaltered, on 06 April 2021 15:11:04 UTC.