Ford appoints mobility veteran Brett Wheatley as TransLoc CEO


Vice President, Mobility Advertising and marketing and Progress, Ford Motor Firm

Ford Motor Firm broadcasts the appointment of Brett Wheatley as chief government officer of TransLoc, a transportation software program options firm that’s a part of the Ford Mobility portfolio. The transfer will bolster the continued development of the Ford subsidiary and assist set it on a profitable path to the long run.

Wheatley will report back to Scott Griffith, chief government officer, Ford Autonomous Autos LLC & Mobility Companies. He can be based mostly in Dearborn.

“Brett is aware of TransLoc higher than anybody else at Ford, and his expertise can be invaluable on this new function,” mentioned Griffith. “The business is shifting rapidly, so filling this place with somebody who really understands the enterprise and who might help TransLoc give attention to the long run is vital.”

As TransLoc CEO, Wheatley will prioritize larger collaboration throughout Ford’s mobility and self-driving car enterprise, as a part of Ford’s dedication to the subsequent technology of city mobility. He will even faucet current synergies between TransLoc and Ford to additional develop transit operations and the info infrastructure wanted to energy transportation options.

“Environment friendly transit providers are vital to the financial system and the way forward for U.S. cities,” mentioned Wheatley. “New developments in linked and autonomous autos will proceed to enhance how we journey, however their success relies upon how we combine these providers into our current transit methods throughout cities, campuses and company enterprises and proceed to offer equitable entry.”

“I’m excited to guide the gifted staff at TransLoc to fulfill these challenges and collaborate with Ford’s different mobility companies to assist guarantee everybody has entry to reasonably priced transportation choices.”

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A seasoned veteran with many years of expertise
One of the vital skilled mobility professionals at Ford, Wheatley beforehand served because the director of Mobility Companies, and was liable for main it strategic development throughout the Ford AV LLC. He additionally established the corporate’s worldwide mobility growth throughout Europe, India and China. Different enterprise models led by Wheatley embody Spin, Metropolis Options and Workplace Journey.

In different roles throughout his 30-year tenure at Ford, Wheatley established and led the worldwide advertising and marketing and gross sales staff for Ford Sensible Mobility, to drive demand with client, business and metropolis prospects. He additionally brings worldwide expertise to the desk, having led advertising and marketing and repair initiatives for Ford throughout 13 Asia Pacific markets, based mostly in Shanghai, China.

Wheatley has additionally beforehand performed a vital function as a part of the Ford company Health Redesign Initiative, driving enhancements throughout the enterprise and main a whole overhaul of the practical health throughout the globe. He served as government director of the North American Ford Buyer Service Division, the place he was liable for Ford and Motorcraft components and repair actions for Ford and Lincoln sellers, Fast Lanes, and unbiased restore amenities.


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