LVMH-owned magnificence and perfume home Guerlain has revealed a brand new pure lipstick line referred to as Kiss Kiss Shine Bloom. It launches ito worldwide journey retail from at this time.
Guerlain revealed the brand new product innovation throughout a digital press convention which was attended by Guerlain Chief Sustainability Officer Cécile Lochard, Guerlain Worldwide Advertising and marketing Director for Make-up Isabelle Hébant and LVMH Director of the Analysis Improvement Division Brigitte Noé.
“Luxurious and wonder thrive on stimulating radical transformation,” Guerlain Chief Sustainability Officer Cécile Lochard commented. “We’re dedicated to actively contributing to vary and to reinventing business requirements, in order that step-by-step we convey an Artwork of Magnificence that’s optimistic, covetable and all the time thrilling.”
Kiss Kiss Shine Bloom is a shine lipstick made with 95% naturally-derived substances. The brand new lipstick method includes a delicate melting texture that delivers intense color payoff.
It has been infused with natural substances like Candelilla wax, Winter Rose Oil extract and Shea Butter. The lipstick method has additionally been enriched with hydrating Hyaluronic acid spheres and konjac extract to maintain lips intensely hydrated, smoothed and plumped.
It is available in a brand new golden lipstick case embossed with the Guerlain brand. Kiss Kiss Shine Bloom is accessible in 20 floral-inspired shades. As well as, 4 of the shades signify fortunate numbers in Chinese language numerology. These are 258 My Kiss Glow, 520 Love Bloom, 775 Poppy Kiss and 521 Kiss to Keep.
Guerlain Muse Natalia Vodianova, Chinese language mannequin He Cong and Kenyan American Mannequin Imari Karanja star within the Kiss Kiss Shine Bloom marketing campaign. They’re joined by French fashions Inés de la Fressange and Adèle Farine.
Kiss Kiss Shine Bloom displays the French magnificence home’s dedication to utilizing a minimal of 90% natural-origin substances throughout its make-up portfolio.
Guerlain’s sustainable mission includes 5 pillars: innovating sustainably in full transparency, preserving biodiversity and defending bees, appearing for local weather change and making a optimistic social impression whereas safeguarding nature.
Guerlain’s Bee Respect platform is a traceability software which guides clients by way of the traceability of each Guerlain product, from sourcing, factors of sale all the best way to end-of—use recycling processes. The platform is accessible through Guerlain.com and presents full transparency throughout the wonder home’s portfolio. The Kiss Kiss Shine Bloom assortment will be traced through the Bee Respect platform.