Korea Tourism Group's New Marketing campaign Engages Journey Influencers – ETBrandEquity.com


The Korea Tourism Organization has launched a new campaign to inspire travelers with the urge to travelThe Korea Tourism Group has launched a brand new marketing campaign to encourage vacationers with the urge to journeyThe Korea Tourism Group (KTO) has launched a brand new marketing campaign – #TakeMeBackToKorea to make vacationers keep in mind their holidays.

The marketing campaign captures the concept that with journey restricted, folks relive their previous adventures and dream of instances after they have explored their favourite locations within the hopes of touring once more.

To encourage positivity and encourage vacationers to count on South Korean experiences, the most recent marketing campaign is a journey by way of the fashionable and thrilling choices of the vacation spot; from world heritage websites, Instagram worthy locations to conventional Korean meals and procuring.

The marketing campaign movie is a compilation of previews of widespread YouTubers vacationing in Korea by way of retrospective pictures and movies. Presenting the Go on Problem, every YouTuber participates in leafing by way of their journey album and bringing again moments of their travels.

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Younger Geul Choi, Director of Korea Tourism Group, New Delhi, mentioned: “We conceptualized #TakeMeBackToKorea to interact folks throughout India and remind them of the wonder and uniqueness of touring South Korea. As soon as the journey opens, there can be a sudden demand for journeys to locations that not solely entertain but in addition provide a therapeutic expertise. With rigorously chosen methods in place, security measures, and loads of personal locations to discover. "

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