Lion Electrical secures its largest truck order to this point with 100 zero-emission vehicles from Pleasure Group Enterprises



Lion Electrical (Lion), a producer of all-electric medium and heavy-duty city autos, at present introduced that the corporate has acquired a purchase order order from Pleasure Group Enterprises (Pleasure) for the acquisition of 100 all-electric Lion6 and Lion8 vehicles. The order represents Lion’s largest single order of zero-emission vehicles to this point.

Pleasure can be integrating the all-electric vehicles into its present logistics, full upkeep, leasing, rental and tools retail operations all through the U.S. and Canada, in addition to deploying them with a collection of its fleet administration purchasers. The vast majority of the vehicles are anticipated to be delivered to Pleasure throughout 2021, with the rest of deliveries anticipated to happen in 2022.

“This order from Pleasure serves as not solely a big step in Lion’s progress, but additionally as a milestone within the adoption and deployment of industrial quality electrical autos – additional proof that zero-emission freight is right here, now,” stated Marc Bedard, CEO and Founding father of Lion. “We hope this preliminary deployment of all-electric vehicles marks the start of a bigger ongoing partnership with Pleasure, and we can be working with their staff to make sure that infrastructure and electrical automobile fleet administration capabilities are inbuilt tandem to optimize their electrical operations.”

“Partnering with Lion on our zero-emission heavy-duty trucking efforts offers Pleasure the distinctive benefit of deploying these autos on the street within the very brief time period, and considerably contributes to our aim of 100% electrical autos, whereas gaining beneficial expertise in zero-emission operations,” stated Pleasure Group Enterprises CEO, Sam Johal. “The flexibility to supply really zero-emission freight to our clients is a large step for our enterprise and setting. Together with the help from considered one of our long-tern monetary companions Hitachi Capital, we’re enthusiastic about partnering with a Canadian EV OEM and selling the Canadian model, within the North American market.”

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Along with supplying the autos, Lion will even work to help Pleasure in key points of fleet electrification, together with the set up of satisfactory charging infrastructure in addition to integrating superior telematics companies into its operations – information which is important to maximizing return on funding (ROI) in electrical fleets. The Lion6 and Lion8 vehicles have ranges of 180 and 165 miles respectively, and can be used for regional delivery operations.

All of Lion’s autos are purpose-built for electrical propulsion from the bottom up, and are manufactured at Lion’s North American facility, which has a present capability to provide roughly 2,500 electrical vehicles per 12 months. Over the past decade, Lion has established itself as a frontrunner within the all-electric heavy-duty automobile business, having delivered over 300 all-electric heavy-duty autos in North America with over 6 million miles pushed since 2016.



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