Greater than 40 p.c of purchasers who’re rebooking journeys impacted by COVID-19 stated they have been nonetheless planning to journey to their initially booked vacation spot, based on tour operators and journey company homeowners polled in a survey by MMGY in partnership with Journey Consul, a global journey advertising alliance.
The survey included responses from over 900 international tour operators and company homeowners from Might 11-25, 2020.
Forty-six p.c of respondents stated their purchasers are taking a “wait-and-see” strategy earlier than firming up any journey plans.
Fifty-one p.c of U.S. respondents stated their purchasers have been “seeking to the vacation spot they initially booked,” with 38 p.c reporting their clients have been nonetheless undecided.
Total, respondents are predicting a 73 p.c lower in enterprise quantity within the third quarter of 2020, and 60 p.c declines within the fourth quarter of this 12 months.
Whereas two-thirds of worldwide respondents are predicting they may have the ability to maintain their companies for six months with out authorities monetary assist, solely 28 p.c of U.S. respondents stated they might have the ability to maintain for 4 to 6 months with out authorities help. Thirty-three p.c of U.S. respondents stated they might not have the ability to maintain their companies with out help for one to 3 months
Roughly 41 p.c of world respondents stated they’re creating new merchandise “and adjusting the enterprise mannequin as the primary measures throughout the pandemic.”
When queried on methods through which vacation spot administration organizations will help journey advisors and tour operators recuperate from the affect of the pandemic, the overriding reply was by “introducing well being and security certificates for advisors to really feel certain the locations are secure to ship their clients.”
On the advertising entrance, two out of three international respondents stated they have been utilizing social media as a major promotional car for restoration, in comparison with 75 p.c of U.S. respondents. Coming in second and third, respectively, have been digital and cooperative campaigns.
In the meantime, respondents stated their high sources for data regarding the coronavirus have been from tour operator and journey company associations (69 p.c), adopted by vacation spot tourism workplaces, commerce media, their nationwide governments and business buddies.
When requested how “COVID-19 is altering the principles in 2020 and past,” 70 of respondents stated they assume “modifying cancellation insurance policies or phrases and circumstances will likely be amongst their principal undertakings.”