New JetBlue “Simply Alright Does not Fly Right here” Adverts

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JetBlue has simply launched their latest advert marketing campaign, referred to as “Simply Alright Doesn’t Fly Right here.” As you would possibly anticipate based mostly on the identify, the premise is that the airline is taking a stand towards mediocrity in air journey and reminding vacationers that they don’t have to simply accept the naked minimums which have turn out to be the usual within the trade.

Elizabeth Windram, JetBlue’s VP of Advertising, described this marketing campaign as follows:

“JetBlue has at all times believed that vacationers deserve higher, and going above and past for our clients has been an integral piece of JetBlue’s DNA since day one. This marketing campaign is designed to shine a much-needed highlight on the complacency that’s turn out to be an all too frequent a part of the airline expertise and present those that haven’t traveled with us earlier than that there’s a greater approach to fly.”

To kick off the marketing campaign, JetBlue has launched three 30 second adverts, every highlighting one thing that makes the JetBlue expertise distinctive.

The premise of those adverts is fairly witty. They speak about how the Wright Brothers took flying to new heights, and the way the fictional “Alright Brothers” have taken airline customer support to new lows. They spotlight the experiences that many different airways provide, and distinction that to JetBlue’s choices, together with private televisions, snacks, first rate legroom, and extra.

I recognize how relatable they’ve made the marketing campaign. They solely spotlight the financial system flying expertise, and don’t even discuss in regards to the Mint expertise.

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Listed here are the movies:

In some ways the marketing campaign isn’t in contrast to Emirates’ advert some time again, starring Jennifer Aniston (although after all the Emirates inflight expertise is a bit completely different than JetBlue’s).

It is a sensible marketing campaign on JetBlue’s half. I actually assume airways like JetBlue, and particularly Southwest, don’t do sufficient to advertise the methods during which they aren’t horrible, in contrast to their competitors. I’m an enormous fan of JetBlue, and love this marketing campaign.

What do you make of JetBlue’s new advert marketing campaign?

 

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