The screens present essential real-time service info for patrons whereas producing promoting income for the MTA.
Joe Chan/MTA NYC Transit
With subway ridership reaching almost 1.1 million prospects on July 6, New York’s Metropolitan Transportation Authority (MTA) is deploying 9,000 new digital screens throughout the system over the subsequent 12 to 14 months. The initiative additionally consists of the current deployment of Mercury, a brand new communications platform that allows location-specific, focused content material to be despatched to screens outdoors and in stations in addition to on platforms all through the subway system to bolster buyer communication for the long run.
The platform offers the MTA with the flexibility to show location-specific service info on screens in stations all through the system, together with deliberate and unplanned service adjustments, dynamic service alternate options, practice arrival info at close by stations, final practice departure occasions earlier than in a single day service adjustments, and close by bus routes. In a future functionality that’s underneath improvement, the screens can even be utilized to alert riders at road degree when stations grow to be crowded, as a result of service adjustments or delays in order that they have the selection forward of time to not enter a station.
Working with Outfront Media, leaders from MTA Development and Growth (C&D) started efforts to modernize digital signage in 2018. The screens present essential real-time service info for patrons whereas producing promoting income for the company. There are presently 5,434 screens within the MTA system — the vast majority of that are within the subway system — and MTA C&D is planning so as to add greater than 9,000 extra screens over the subsequent 12-14 months, together with in subway vehicles, growing the company’s means to supply buyer info and generate advert income. All 472 New York Metropolis Subway stations are anticipated to incorporate these new digital screens by 2023.
Mercury permits the MTA’s buyer communications groups to push particular info to sure screens — solely on a specific line, as an illustration, a specific station, or perhaps a specific platform. Mercury additionally feeds that very same info to the MTA’s social-media channels, the MYmta app, and third-party apps that submit MTA service alerts. Ultimately, Mercury will handle many different screens within the MTA community throughout the area.
Working with Outfront Media, leaders from MTA Development and Growth (C&D) started efforts to modernize digital signage in 2018. The screens present essential real-time service info for patrons whereas producing promoting income for the company. The brand new Mercury platform was customized constructed by Postlight, an engineering and design agency in New York Metropolis that builds extremely scalable software program platforms that energy apps and providers that affect hundreds of thousands of individuals.