NJ TRANSIT launches marketing campaign to extend consciousness for journey challenged – Accessibility

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NJ TRANSIT will produce as much as eight short-form movies highlighting accessibility lodging on its rail, mild rail, bus, and Entry Hyperlink companies accessible to transportation deprived residents — older adults, low-income individuals, folks with disabilities, and veterans.

“Transportation performs a significant half in a single’s high quality of life and step one in getting access to the transportation community is changing into accustomed to the journey choices and how one can make the most of them,” stated NJ TRANSIT President/CEO Kevin Corbett. “I’m happy we’re providing this instructional outreach so potential clients can really feel extra assured in opening the door to the transit system and having fun with the independence that transportation brings.”  

The movies will spotlight enhancements NJ TRANSIT has made to its companies within the final twenty years and depict eventualities comparable to an introduction to the diminished fare program and how one can use NJ TRANSIT’s smartphone app.

Every video can be accessible on the company’s web site in addition to on social media channels. The movies can be proven at numerous journey coaching or outreach applications held throughout the state and can be accessible in seven languages.

As a part of the venture, NJ TRANSIT was awarded an Entry and Mobility Partnership Grant from the Federal Transit Administration. NJ TRANSIT was awarded its full requested grant of $60,600. The company is required to match $17,400 for a complete venture price of $78,000. The venture can be accomplished inside the 18-month timeframe in accordance with the grant.

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