On the finish of 2020, realme, an internationally famend trending tech firm, simply launched its annual open letter on a landmark yr. 2020, whereas difficult, has been a yr of many positives on many fronts for realme, from enterprise to product to design and extra. realme consolidated its place as a worldwide shopper smartphone model, rating seventh general when it comes to shipments. Realme CEO Sky Li wrote an open letter to chart the quick way forward for the corporate because it builds on the momentum of a yr 2020 sturdy.
2020 has been a robust yr for realme as the corporate has taken heart stage and firmly positioned itself as one of many world's main shopper smartphone manufacturers, disrupting the trade. realme solely took 9 quarters to succeed in a milestone of reaching 50 million shipments worldwide. Business watchers and the main media sat down and took observe: Counterpoint analysis ranked realme as "the world's quickest rising smartphone model" and esteemed media outlet Monetary Occasions has it. introduced as occupying a "main place in rising Asian markets".
realme backed up these claims with sturdy company efficiency, rising 250% from 35 to 61 completely different operationally markets and areas, together with Latin America and Europe. It has additionally efficiently launched over 27 completely different AIoT merchandise as a part of its objective of constructing a strong AIoT framework on the strategic company degree. With a transparent imaginative and prescient and a robust mandate from its customers, realme has weathered the pattern of a adverse enterprise outlook in 2020, as considered one of two smartphone corporations to attain optimistic progress as early as Q1 2020.
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This has allowed realme to look even additional and better in 2021, as the corporate seeks to extend its AIoT ecosystem and disrupt the present infrastructure with new merchandise and initiatives. On this facet, realme will launch its personal AIoT TechLife platform which goals to encourage new companies and concepts, take part in co-creation and scale up modern AIoT merchandise. This initiative will carry a extra cohesive and built-in sensible life-style to f, enabling larger communication and collaboration for customers. Counterpoint analyst Liz Lee mentioned, “Constructing on sturdy momentum in wearable units, latest entry into smartwatches and the power of the web market, realme may repeat the success of its smartphone to turn into the darkish horse of 2021 in transportable units. ”
As a pioneer amongst younger folks world wide in the present day, realme has aligned its model values with its consumer base to allow them to step into the long run with confidence. Already within the High 5 manufacturers in 12 completely different nations, realme goals to develop its mature ecosystem to fulfill particular person, household and journey teams respectively. The rising firm will construct on its sturdy 5G basis, increasing its function as a 5G popularizer in numerous markets and buyer teams.
Because the forefront of in the present day's youth tradition, realme seeks to empower extra younger folks to specific themselves the place cutting-edge expertise meets fashionable design. "The younger folks of in the present day will determine our future, and realme seeks to empower them to dream massive and leap into the unknown with confidence and positivity," Li says. Clear focus de Li's international youth area of interest has enabled realme to attach with its viewers by many points of youth tradition, resembling music, sports activities, videography and video games. In 2021, realme will proceed to contain extra younger folks in these areas to unleash the potential of our younger folks.