Mazaya, Jordanian shisha specialist, focuses on bestsellers on the first Moodie Davitt Digital Journey Retail Expo.
With a slogan "Seduce your senses", the Silver Associate (# Digital stand TO-S2) will showcase its best-selling flavors together with Two Apples, Lemon & Mint, Gum with Cinnamon and Blueberry Exotica, and matching packaging. Her mission at this on-line occasion is to inform her story and spotlight the power of the corporate within the shisha market.
Mazaya's portfolio contains over 150 flavors of shisha molasses. The model goals to cater to the totally different preferences of shoppers all over the world, whereas its 250g, 500g and one kilo packages are sized in order that Mazaya by no means misses a purchasing alternative.
Mazaya was launched in 2010 with a imaginative and prescient to pioneer within the manufacturing and provide of premium tobacco molasses and revolutionary Shisha know-how.
Its mission is to develop the tobacco and molasses business on a worldwide scale, by manufacturing, distributing and promoting the 'most beautiful' pure molasses, with the perfect flavors, created from Premium substances utilizing the most recent know-how.
Its core philosophy contains the idea that "expertise and excellence collectively create the best ingredient for fulfillment".
"Mazaya is thought for its flavors and we’re able to share it with new retailers who’re contemplating itemizing shisha molasses of their tobacco class," stated Rawan Elayyan, World Director of Responsibility Free at Mazaya.
“Mazaya has all the time been our class chief in journey retail. This is without doubt one of the causes we have now participated in main occasions and exhibitions in addition to a powerful model presence translated into many advertising and marketing actions. As a model, we’re totally engaged within the journey business and we acknowledge its significance. "
Elayyan stated the Digital Journey Retail Expo idea "resonates nicely with Mazaya as we’re a dynamic younger model with a aptitude for innovation".
She added: “The truth that we all the time have the flexibility to work together with patrons and operators amid all of the restrictions is strictly what our business wants to deal with the 'new regular'.
"Mazaya is thought for having a horny in-store presence and experiential area actions to interact with our clients and these elements have performed a significant position in reaching the place we at the moment have", Elayyan added.
“The model has stood out as a pioneer in journey retail. It will proceed however with an inevitable change because of COVID-19. This is without doubt one of the causes we’re collaborating within the digital exhibition; it is a new occasion and we wish to be a part of this modern initiative. "
Mazaya's retail enterprise is at the moment targeted on the Center East, the Gulf and Africa. "We wish to proceed to discover the potential that the Larger Center East (MENA) area and Africa have to supply," Elayyan stated. “We now have already listed the model at Casablanca and Marrakech airports and are in dialogue with various native airports the place we consider passengers will likely be nicely receptive to Mazaya.
Mazaya is contemplating enlargement into border shops and the cruise market. The model obtained its first Nordic journey retail itemizing with Tallink final 12 months and sees the cruise and ferry enterprise as a key development market.
Mazaya additionally acknowledges the significance of the rising shisha market in Europe.
Contemplating the affect of the COVID-19 pandemic on gross sales, Elayyan stated the shisha class has maintained its power in lots of home markets. Mazaya, she added, predicted an "aggressive return" to journey retail.
“The business has suffered enormous losses because of the pandemic and like everybody else within the journey retail enterprise, lots of our plans for 2020 have both been canceled, delayed or placed on maintain. Nonetheless, our crew is dynamic and recognized to have a powerful penchant for motion. For now, our purpose is to proceed to develop our portfolio and rosters. "
Mazaya runs distance schooling periods for model ambassadors and, Elayyan stated, disruptive in-store activations to encourage buyer engagement are underway.
“Lockdown has given us all time to look again and take into consideration how companies could possibly be optimized; what can we do higher and the way we will higher serve our clients who’re more and more value delicate ”
"We consider that in these tough instances, patrons will likely be on the lookout for cost-effective choices, and that’s the reason we are going to proceed to offer enticing presents and promotions to speed up our restoration."
Elayyan harassed the necessity to strengthen ties between retailers and types after COVID-19. “Operators ought to be open to new registrations that might assist enhance gross sales within the new period of journey retail,” she stated.
“Lockdown has given us all time to look again and take into consideration how companies could possibly be optimized; what we will do higher and the way we will higher serve our clients who’re more and more value delicate.
"Discussions between manufacturers and duty-free operators ought to be extra frequent in an effort to speed up development and higher perceive the 'new regular' and its results on journey and spending habits."
Elayyan famous the impact of the pandemic on the habits of shisha people who smoke. “Shisha has been banned in cafes and eating places in lots of international locations as a part of COVID-19 precautionary measures. Consumption shifted from exterior to house, leading to decrease HORECA channel gross sales and gross sales development within the retail market.
"Nonetheless, it’s nonetheless too early to guage whether or not ingesting habits have been modified completely or briefly as a result of the motion restriction remains to be in place."
"As manufacturers, we have to enhance our sport to cooperate with the 'new regular' and its penalties"
Elayyan is cautious of the impact of e-commerce on journey retail. “By way of purchasing habits, e-commerce has grown exponentially, however within the case of journey retail, we don't actually understand how on-line purchasing will have an effect on the business. For my part, the essence of obligation free purchasing is the retail expertise itself, which will likely be eradicated when purchasing on-line.
“Regardless of this, many operators are enhancing and selling their digital platforms in an effort to adapt to those new habits and supply a cushty but priceless purchasing expertise for vacationers.
“As manufacturers, we have to enhance our sport to cooperate with the 'new regular' and its penalties,” she added.
Elayyan is assured in the way forward for shisha and Mazaya in retail. “Sure, shisha is all the fashion proper now, however it’s going to survive its 'hip' picture. Mazaya presents flavors which might be sometimes not present in another model. On prime of that, we consider our basic flavors like Two Apples and Lemon Mint won’t ever exit of style whereas flavors like Sweet Drops, Blue Muffin, and Mojito will play an essential position in Mazaya's future as they appeal to millennial clients.
"Subsequently, by providing each basic and inventive flavors, Mazaya won’t ever exit of favor."
Mazaya, Elayyan added, is dedicated to assembly varied shopper preferences. Two new flavors, Pan Masala and Pan Raas, goal Asian shoppers and will likely be distributed within the Gulf area which has a excessive variety of vacationers to and from the Indian subcontinent. Different flavors, resembling Zaragata, Sarrada, and Candy Brown, have been developed for Mazaya's enterprise within the Americas.
Model id is a crucial a part of Mazaya's journey retail technique. “The design and the colours of the packaging are essential in sending particular messages,” Elayyan stated. “Colours will help distinguish one taste from one other, particularly in markets the place fruit pictures or taste names should not allowed to be displayed on the packaging.
“In reality, what Mazaya represents is represented in and on our packs. We use very excessive finish meals grade flavors in our molasses which is one in all our distinctive promoting propositions and we proudly showcase it on our packaging by way of the varied fruit pictures.
“We additionally use high-quality French tobacco leaves. That is talked about on our packs and is without doubt one of the key elements in gaining our aggressive edge. "
Elayyan stated Mazaya was impressed by particular moments shared with household and associates. "That is how our id was born. Simply take a look at our emblem. Mazaya is portrayed as two human faces that bond with pure affection and revel in one another's firm.
"That is the story of Mazaya that we wish to share on the Digital Journey Retail Expo."