Staycations and weekend getaways: Can home journey spark a revival of Southeast Asia’s tourism trade?


SINGAPORE: Mentari Primananti, 41, spent final week’s Idul Adha vacation at a resort in Bandung, Indonesia. 

The 2 nights of lodging value round 1 million rupiah (US$68.56), half of what it could normally value.

“The resort had a terrific view, a variety of outside amenities and actions … We have now been staying in our home for months, so it was nice to be outside,” she recounted.

The housewife additionally preferred the truth that the resort was quiet and so they may get there by automobile.

“We didn’t need to be someplace crowded or required us to journey by airplanes. That is what issues to me proper now when selecting someplace to go.”

She added: “Truly, I’m nonetheless afraid of the COVID-19 scenario in Indonesia, particularly since I’ve a 68 year-old mom and two younger youngsters. However the provide was too good to cross.”

Following the primary wave of COVID-19 infections and the related restrictions, governments throughout the area have launched varied stimulus packages in a bid to kick begin the home tourism trade, whilst borders stay shut. Lodges and resorts are additionally providing engaging offers. 

Whereas there was hope that the journey bug dormant in individuals would as soon as once more be lively after the easing of COVID-19 restrictions, the surge in occupancy charges for staycations and weekend getaways was short-lived, mentioned trade gamers interviewed by CNA.

There could also be some vivid spots in sure sub-sectors like outside tourism – the place it’s typically believed that the COVID-19 virus wouldn’t be lurking. This being mentioned, the tourism market within the area seems to be set for a protracted highway to restoration.


Tourism receipts used to represent a considerable portion of ASEAN international locations’ earnings, however that modified as COVID-19 unfold throughout the globe. 

The tourism trade in Thailand, as an illustration, contributed near 18 per cent of gross home product (GDP) final 12 months. Tourism actions slowed in early 2020, with worldwide tourism receipts contracting by 39 per cent attributable to a major drop of overseas vacationer arrivals. 

For the primary quarter of 2020, a complete of 6.69 million overseas vacationers arrived in Thailand, indicating a lower of 38 per cent. The federal government imposed a lockdown from late March onwards.

In Indonesia, the tourism trade contributed 280 trillion rupiah or 5.5 per cent of the nation’s GDP final 12 months. 

About 16.three million foreigners visited the archipelago in 2019. The Ministry of Tourism and Artistic Economic system recorded 2.6 million of overseas vacationers within the first quarter of 2020, however like many different international locations, vacationer arrivals dropped to virtually zero subsequently because the social restrictions had been imposed in April. 

Bali’s ‘Day of Silence’ is preceded by road parades. (Picture: AFP/Sonny Tumbelaka)

The financial losses had been enormous. The Indonesian Lodge and Restaurant Affiliation (PHRI) estimated that the resort trade and eating places misplaced 30 trillion rupiah and 40 trillion rupiah in potential income respectively through the pandemic.

It has additionally affected the livelihoods of round 13 million individuals working within the trade. PHRI knowledge confirmed that 95 per cent of workers had been pressured to take unpaid depart. About 30,000 misplaced their jobs completely, significantly these whose contracts expired and weren’t renewed. 

Malaysia’s Ministry of Tourism, Arts and Tradition mentioned on Apr 10 that the tourism trade contributed RM86.14 billion (US$20.56 billion) to the financial system final 12 months from 26.14 million worldwide vacationers.

On Jul 10, Tourism Malaysia, an company beneath the ministry mentioned vacationer arrivals fell by 36.eight per cent to four.23 million for the primary quarter of 2020, as in comparison with the identical interval in 2019. The federal government imposed the motion management order in mid-March.

The tourism ministry estimated that the trade suffered round RM45 billion of losses within the first half of the 12 months, in accordance with state information company Bernama.  

READ: Solar, sea, sand and area as COVID-19 empties well-liked vacationer seashores


Governments within the area have rolled out stimulus packages to revive the home tourism sector.

The Thai authorities has launched a marketing campaign to spice up home tourism between Jul 1 and Oct 31. Underneath this marketing campaign, 40 per cent of regular room charges value not more than three,000 Baht (US$96.56) per night time are paid by the federal government. It’s hoped that this may encourage individuals to journey throughout the nation and assist tourism entrepreneurs affected by the worldwide journey ban.

The stimulus programme is named “We Journey Collectively”. It provides 5 million nights of keep at motels and resorts in Thailand. To take part, Thais can register on-line to benefit from the subsidy after they e-book lodging. Nonetheless, there’s a restrict of 5 nights per particular person.

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The Erawan Shrine

The Erawan Shrine on the Ratchaprasong intersection in downtown Bangkok is sort of abandoned. The Hindu place of worship was normally crowded with vacationers till COVID-19 unfold to Thailand. (Picture: Pichayada Promchertchoo)

In addition to the lodging subsidy, the Thai authorities may also subsidise 2 million air tickets on the identical precept – it covers 40 per cent of air tickets value no more than 1,000 Baht per seat, whereas travellers need to pay the remainder.

“The We Journey Collectively programme is the federal government’s initiative to assist motels and eating places affected in addition to vacationer sights,” Thapanee Kiatphaibool, the deputy governor for tourism merchandise and enterprise on the Tourism Authority of Thailand (TAT) advised CNA.

She added: “A problem for us now could be that now we have to attempt to fill the weekday hole with vacationers, which means now we have to extend numbers of vacationers through the week.”

Trying forward, she mentioned TAT may launch extra stimulus packages reminiscent of “Staycation, and Work from Someplace”. It will permit civil servants or workplace workers to work in different places beside their places of work, by leveraging telecommunications know-how.

READ: Tourism-reliant Thailand cabinets ‘journey bubble’ plan as Asia COVID-19 circumstances rise

Over in Malaysia, the Go to Malaysia 12 months 2020 marketing campaign, with a goal of 30 million vacationer arrivals and RM100 billion vacationer receipts, was cancelled in March after the coronavirus outbreak wreaked havoc on world journey.    

To assist the tourism sector, Malaysian Prime Minister Muhyiddin Yassin introduced on Jun 5 that varied tax incentives could be launched.

For example, the deferment of tax instalment fee for tourism trade gamers, reminiscent of tour businesses, motels and airways, for the interval from Apr 1 to Sep 30, has been prolonged for an additional three months from Oct 1 to Dec 31.

Kuala Lumpur

Malaysia earlier focused 30 million vacationer arrivals for Go to Malaysia 12 months 2020 (VMY2020). (Picture: Bernama)  

Tourism tax for the interval of Jul 1 till Jun 30 subsequent 12 months have been exempted, and particular person earnings tax reduction of as much as RM1,000 is obtainable for bills in home tourism till Dec 31, 2021.

The exemption on the service tax for motels has additionally been prolonged to Jun 30 subsequent 12 months.

Malaysian Tourism, Arts and Tradition Minister Nancy Shukri famous that whereas a revival of home tourism by itself could not be capable of prop up the complete hospitality trade, it may cut back the influence on the financial system as an entire.

“Home tourism will maintain the small companies operating and assist to stimulate the native financial system till worldwide tourism totally resumes once more,” she mentioned when interviewed by CNA.

Nancy Shukri

Malaysia’s Tourism, Arts and Tradition Minister Nancy Shukri. (Picture: Bernama) 

She added that latest knowledge signifies improved occupancy charges over the previous weeks in Malaysia’s historic cities of Melaka and Georgetown, that are recognised as UNESCO World Heritage Websites, in addition to well-liked resorts and seashore locations in Malaysia’s east coast states of Pahang and Terengganu.

Indonesia’s Ministry of Tourism and Artistic Economic system additionally introduced final month that it has earmarked three.eight trillion rupiah to revive the tourism sector. This determine could possibly be elevated in future, mentioned the federal government.

The vast majority of the stimulus will come within the type of tax breaks for eating places, motels, leisure space operators and tourism businesses. Round 400 billion rupiah might be used to subsidise tickets and 100 billion rupiah might be disbursed within the type of grants.


To spice up occupancy, trade gamers have launched engaging promotional packages, whereas putting in well being protocols to place travellers relaxed. 

For Casa Del Mar Resort in Langkawi, Malaysia, it has lowered costs by half to draw home vacationers, entrance workplace supervisor Vinud Athithan advised CNA.

Rooms that normally go for RM1,000 now value RM500, he mentioned, including that the resort is partnering with completely different airways in order that travellers can accumulate factors by reserving rooms.

He added that with this promotion, the resort has been “extraordinarily busy” on weekends, and has even been totally booked on events.

Socio-Economic Analysis Centre’s (SERC) government director Lee Heng Guie advised CNA that for now, Malaysia’s home journey trade would profit from the “huge spenders”.

“These individuals who normally journey abroad and spend lavishly are actually sure to home locations. So when they’re restricted, they don’t thoughts spending additional and upgrading to the extra unique packages, as a result of in the end it might nonetheless value lower than flying abroad,” he mentioned.

Lodges in Jakarta have additionally been promoting rooms at lowered costs with some providing reductions of as much as 75 per cent, Indonesian media reported.

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The five-star Grand Sahid Jaya within the coronary heart of Jakarta supplied its rooms for as little as 450,000 rupiah (US$30.86) per night time, down from round US$75 per night time normally.

By way of hygiene and sanitisation, motels and resorts have spared no expense to present travellers a peace of thoughts.

The pool at Ana Anan Resort & Villas Pattaya

The pool at Ana Anan Resort & Villas Pattaya. (Picture: Ana Anan Resort & Villas Pattaya)

At Ana Anan Resort & Villas Pattaya in Thailand, as an illustration, communal areas are disinfected often, whereas Ultraviolet C irradiation is used to disinfect the visitor rooms every time a visitor checks out.

Sanitising foot mats and hand sanitisers are additionally offered on the entry and exit factors in addition to eating places, mentioned Kitima Ananchitsupa, the resort’s vice chairman.

Reservation for breakfast is required in an effort to make sure that the restaurant is just not overcrowded. On the foyer and eating places, seats have been rearranged to advertise social distancing.

The sights are additionally adhering to stricter well being protocols.

In addition to a each day disinfection train, the Ragunan Zoo in Jakarta has restricted the variety of guests to 1,500 each day, with these all for going required to e-book the slots upfront.

It has additionally shortened operational hours from 10 hours to 5 hours on a regular basis, whereas offering dwell Instagram feeds on a few of its animals so guests don’t need to go there in particular person.


How efficient have these measures been in encouraging home tourism?

These within the trade mentioned whereas there was a surge in bookings instantly after the lifting of COVID-19 restrictions, the take up price has since tapered off.

Maulana Yusran, the deputy chairman of PHRI mentioned there have been motels that briefly had 20 per cent to 40 per cent occupancy price after the lifting of the large-scale social restrictions in Indonesia.

Nonetheless, it has since declined to between 1 per cent and 15 per cent at present, he mentioned.

The Bali Aga -- or mountain people -- who live in these isolated villages, claim to be descendents

The Bali Aga – or mountain individuals – who dwell in these remoted villages, declare to be descendants of the unique Balinese. (Picture: AFP/SONNY TUMBELAKA)

“Demand continues to be low. So low that some motels have determined to stay closed. Persons are nonetheless afraid of travelling. The pandemic is just not over and there are individuals apprehensive about getting contaminated,” he mentioned.

“So despite the fact that the federal government is making an attempt to advertise in-city tourism, it doesn’t have a lot influence for motels. Individuals who go to vacationer locations in their very own cities don’t have to spend the night time at motels.” 

The Malaysian Affiliation of Lodges’ (MAH) chief government officer Yap Lip Seng mentioned there was a spike in demand through the weekends for resort locations. Current knowledge obtained by the affiliation, he mentioned, confirmed that occupancy was round 25 per cent throughout the board.

Nonetheless, it’s a much less rosy image within the huge cities, that are experiencing low occupancy attributable to dependency on overseas arrivals.

Batu Caves

An enormous statue of Lord Muruga stands subsequent to the 272 steps main as much as the Batu Caves temple at daybreak through the Thaipusam competition in Kuala Lumpur, Malaysia. (AP Picture/Vincent Thian)

“Kuala Lumpur, Selangor, Kedah, Johor and Sabah particularly, are averaging at between 12 per cent to 20 per cent solely,” he mentioned.

In Thailand, the We Journey Collectively scheme has solely not too long ago been launched. Though it’s nonetheless too early to guage the result, the federal government expects the variety of home vacationers to extend through the four-month subsidy interval. 

“We’re providing 5 million room nights and to this point, about 1 million of them have been taken. Nonetheless, the travelling interval is 4 months. So, it is seemingly they will all be used up,” mentioned Thapanee of TAT.


Business gamers have observed adjustments by way of journey habits.

Nunung Rusmiati, the chairwoman of the Indonesian Tour and Journey Company Affiliation (ASITA) mentioned that because of the pandemic, there was extra curiosity in journey and outside packages.

“Persons are nonetheless afraid of going to crowded amusement parks and vacationer areas. As an alternative, they’re opting to vacation in quiet mountains and hills with breathtaking views on their very own or in small teams. We even have individuals holidaying in personal resorts and villas,” she mentioned.

She added: “We’re lucky that Indonesia provides a variety of pure magnificence and actions. We have now mountains, seashores, rivers and waterfalls. This is the reason many journey businesses are adapting their methods to satisfy this pattern.”

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Whale watching

There was sudden curiosity in whale watching excursions this season. (Picture: Parinya Padungtin)

Parinya Padungtin, who runs Bangkok Whale Watching additionally advised CNA that there was sudden curiosity in excursions through the present season.

He famous that whale watching is an exercise that takes place in open area, and this can be one of many the reason why travellers really feel safer.

“It is scorching however we even have sea breeze. I do not assume COVID-19 likes this type of climate,” he mentioned, referring to the infectious nature of the virus.

“Due to COVID-19, many individuals imagine that human actions at sea lowered a terrific deal through the lockdown. That has resulted in a rising inhabitants of small fish, which whales eat. In order that makes it simpler to identify whales now, in comparison with final 12 months.”

The tour operator added: “Footage and video clips from vacationers present many whales have been noticed at shut proximity and that has made others need to see them with their very own eyes too.”

READ: Off the overwhelmed path – Area of interest lodgings beckon home travellers in post-lockdown Malaysia

There are additionally implications on transport.

Yusran of PHRI famous that there stays a common aversion in the direction of air journey. That is exacerbated by the necessities set by the Indonesian authorities to safe well being certificates and take speedy checks, which may add to value and problem for travellers.

“(That is) why we’re seeing individuals switching to non-public automobiles for his or her vacation journeys. Due to this, we’re seeing individuals from Jakarta for instance, holidaying in Bandung or Puncak or different locations they’ll get to utilizing vehicles alongside the Trans-Java toll highway,” he mentioned.

“That’s the tendency proper now, individuals going locations they’ll get to by automobile.”

Yap of MAH concurred. “We have now noticed excessive occupancy at resort locations the place locals can drive to, whereas usually, travellers attempt to keep away from taking flights,” he mentioned.

READ: Commentary – To facilitate regional air journey once more, ASEAN must harmonise requirements

READ: Putrajaya tells airways to set cheap fares because the financial system recovers from COVID-19


Some analysts interviewed by CNA have remained sceptical of the transfer to reopen the home tourism sector, saying that it’d spark an extra wave of infections.

Azril Azahari, a tourism analyst and chairman of the Indonesia Tourism Mental Affiliation (ITIA) mentioned the federal government could have reopened the tourism sector prematurely in phases beginning Jun 20, when the variety of infections was nonetheless rising.

“What the federal government ought to have carried out is to maintain vacationer areas closed and used that point to deal with a few of the drawbacks in our tourism sector,” he mentioned.

Foreign tourists visit a memorial for victims of the 2002 Bali bombings in the Kuta tourist strip

International vacationers go to a memorial for victims of the 2002 Bali bombings within the Kuta vacationer strip close to Denpasar on Indonesia’s resort island of Bali. (Picture: AFP/Sonny Tumbelaka)

He famous that Indonesia didn’t obtain a excessive ranking within the World Economic Discussion board’s Journey and Tourism Competitiveness Index.

“Our tourism amenities scored low by way of hygiene, well being, security, security and environmental sustainability. The primary two factors have grow to be much more related in a time of a pandemic,” he mentioned.

“The federal government mentioned that these vacationer areas might be reopened with strict well being protocols in place. However who screens these areas to see if such protocols are actually carried out?”

Azahari added: “There should be efforts to make sure that officers in these areas are properly outfitted and properly skilled and the locations correctly and often sanitised. (There should even be) amenities like clinics and washbasins. You can’t simply depart every thing to the operators to implement these protocols nevertheless they need to.”

READ: Malaysia’s tourism trade braces for lengthy highway to restoration regardless of the resumption of interstate journey

In the meantime, Lee of SERC mentioned that trade gamers will want to pay attention to the issues concerning a probably new wave of an infection that may additional dampen enterprise.

“The federal government ought to subsequently work with these trade gamers and proceed sustaining the strict Commonplace Working Procedures to make sure travellers really feel secure after they stroll into any resort, residence keep or vacationer attraction,” he mentioned.

He added that although the easing of the motion management order in Malaysia has improved the scenario, restoration will take a very long time.

“Sure now there’s a mild, however the mild continues to be very dim. It’s nonetheless higher than nothing although.”

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