step-by-step in the direction of a constructive environmental affect

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Estonian snowboarding phenomenon Kelly Sildaru, 17, is the youngest ever gold medalist at a Winter X Video games occasion, and he or she’s out to win not simply extra medals but in addition the hearts and minds of youth internationally: she needs to make the world a greater place.

Collectively along with her youthful brother, Henry, they dream of snowboarding on snow-covered mountains, however they’ve additionally begun to acknowledge the affect of their each day actions—what they purchase, what they eat, how typically they journey—on the atmosphere.

“We wish to change youth behaviour and lift their environmental consciousness via giving easy suggestions and directions on how you can change into eco-friendly,” says Kelly.

She has already taken the primary steps. In March 2019, when Estonia presided on the United Nations Surroundings Meeting in Nairobi, Kenya, Kelly delivered a keynote speech, and along with Henry they planted bushes in Estonia this summer time to offset their carbon emissions.

 Their subsequent marketing campaign, #stepbystep, is about how you can take small steps every day to enhance our surroundings.

Studying to ski on the age of two beneath the eyes of her father, Tõnis, Kelly developed her snowboarding abilities at an outstanding charge and by the age of 6-7 she had begun touchdown her personal tips on the rails and jumps. She travelled to the French Alps because the terrain in Estonia is restricted. Immediately, the choices diversified: greater and smaller jumps, longer rails, completely different slopes, and half-pipes.

However even that terrain, the Alps, is now affected by world heating, threatening snowboarding as we all know it. Glaciers around the globe are quickly melting and in peril of vanishing altogether.

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Rising temperatures pose a menace not solely to mountains and the ecosystem, however to individuals having fun with winter sports activities in snowboarding resorts: Scandinavian resorts that used to open in November or December now use snow weapons to create sufficient snow to journey on; 19 of the 21 locations which have hosted the winter Olympics could be too sizzling to host them once more by the tip of this century if we don’t take motion to manage world heating.

Kelly and Henry are encouraging individuals to take small steps to save lots of our planet. “By doing it collectively, all of our particular person small steps change into lots of, then 1000’s, then thousands and thousands of actions, and that ends in a big effect,” says Kelly.

The marketing campaign #stepbystep can be launched in August 2019 with the Estonian Ministry of the Surroundings and in parallel with its “The Youth 12 months of the Surroundings” actions.

Key messages of the marketing campaign are that you just don’t should be excellent to do good. Start by taking small steps—if all of us begin to take them, and maintain taking them, they’ll add up shortly and firms and governments will begin to take discover and supply extra sustainable choices and do extra to sort out the local weather disaster. It reminds younger individuals to bear in mind that their many small selections in each day life have a wider affect and that we should always all take into consideration whether or not our selections replicate who we predict we’re and wish to be, or if we might take additional steps to do extra.

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The messages are aimed toward 12–19-year-olds and the way their behaviour can change the environmental disaster our planet is going through. The marketing campaign consists of 5 core themes that are launched every month: Much less plastic; Reuse and recycle; Properly to high school (transport); Eat sensible; Devour much less, purchase properly.

The themes can be aligned with the United Nations Sustainable Improvement Targets and have sub-messages together with recommendations on how you can take higher care of our planet step-by-step.

Kelly along with her youthful brother, Henry. Photograph from Kelly and Henry Sildaru’s private assortment

“Younger individuals have already proven that they’re key gamers in serving to to influence governments to take motion on the local weather,” says UN Surroundings Programme’s mountain ecosystems skilled Musonda Mumba. “Kelly and Henry Sildaru are making a useful contribution in serving to to lift youth consciousness that there are issues we are able to all do to assist sort out the local weather disaster.”


The UN Local weather Motion Summit will happen in New York Metropolis on 23 September 2019 to extend ambition and speed up motion on the worldwide local weather emergency and help the speedy implementation of the Paris Local weather Change Settlement. The 2019 UN Local weather Motion Summit is hosted by UN Secretary-Common António Guterres.

For additional data, please contact Annika Arras: annika.arras[at] or Matthias Jurek: Matthias.Jurek[at] or Niklas Hagelberg: Niklas.Hagelberg[at]




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