Tech Discuss: Rutronik Covers the Total Growth Cycle


Rutronik has grown from a one-person enterprise into the third-largest distributor in Europe. Andreas Mangler talks concerning the firm’s background, its revolutionary merchandise, and the markets it’ll goal within the coming months and years.

Shenja Panik, Elektor

Editor’s Observe: Through the previous 60 years, Elektor has provided numerous electronics business thought leaders a spot to share their concepts and to encourage electronics fanatics to show their back-of-the-napkin sketches into real-world purposes. In a brand new recurring collection titled “Tech Discuss,” Shenja Panik permits electronics business thought leaders — together with skilled engineers, start-up founders, and C-level executives at well-established companies — to share inspiring tales about their firms (e.g., Rutronik). She additionally encourages these innovators and consultants to speak about new applied sciences, in addition to the way forward for the ever-evolving electronics business.

Rutronik has grown from a one-person enterprise into the third-largest distributor in Europe. Andreas Mangler, Director of Strategic Advertising and marketing at Rutronik Elektronische Bauelemente GmbH, talks concerning the firm’s background, its revolutionary merchandise, and the markets it’ll goal within the coming months and years.

Shenja Panik: Inform us about your organization.

Andreas Mangler: Rutronik Elektronische Bauelemente GmbH has developed from a “one-man-company”, based in 1973, into one of many worldwide main broadline distributors with greater than 1,800 staff. Rutronik operates as an impartial, owner-managed firm – at all times guided by our philosophy of “dedicated to excellence”. We’ve a dense pan-European community of gross sales places of work, represented by its personal branches in all European nations. The subsidiary Rutronik Inc. serves the North American market, whereas subsidiaries with seven places of work in China, Hong Kong, Taiwan and Thailand help the purchasers in Asia.

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Aandreas Mngler (Rutronik)
Andreas Mangler

Shenja Panik: What’s your core enterprise?

Andreas Mangler: Rutronik presents semiconductors, passive and electromechanical parts, boards, storage applied sciences, shows and wi-fi merchandise. Specialised campaigns like EMBEDDED, SMART, AUTOMOTIVE and POWER bundle competences for particular purposes.
Shenja Panik: What are your Distinctive Promoting Factors?

Andreas Mangler: At Rutronik, our prospects can anticipate a number of benefits: an intensive portfolio of high-quality merchandise of well-known, in addition to newcomer, producers, a associate that acts as an prolonged arm into much less related areas, and, in fact, a extremely educated group on eye stage.
We’re in a position to cowl all the growth cycle from brainstorming to design, from prototyping to serial manufacturing, throughout to the phase-out course of on the finish of the product’s lifecycle and provide prospects an intensive and well-founded technical and business help.
Our modular logistics idea permits customer-specific options put collectively as wanted. The three base techniques – supply schedule, Kanban and consignment – is ready up with varied parameters, mixtures and extra providers to offer a tailor-made system.
Shenja Panik: What do your prospects respect about you?

Andreas Mangler: Particularly in difficult occasions, our “second supply” precept is among the most vital points for our purchasers. We provide two or three producers for every product or product group in our linecard, offering prospects with a broad choice and security of provide, even when product rationing is in impact. Additional, Rutronik gives an intensive info service with datasheets, PCNs, software paperwork and up-to-date info by way of our e-newsletter,, and our social media channels.
Shenja Panik: Inform us about your (at present) most revolutionary product.

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Andreas Mangler: Presently, we’re investing a variety of work drive in doable purposes of UVA and UVC LEDs and required options, like matching DevKits. The dialogue about viruses has led to an actual hype about UV-C. It’s a chemical-free, extremely environment friendly resolution. Absorbed by micro organism, viruses, spores and germs, it breaks their DNA/RNA bonds. Particularly when used in opposition to multi-resistant microorganisms, such because the dreaded “hospital germ” MRSA (Methicillin-resistant Staphylococcus Aureus) or corona viruses, UVC is extremely advisable. It’s not an invention from 2020, nevertheless it helped to drive the usage of considerably extra environment friendly and environmentally pleasant LEDs, changing the earlier fluorescent tubes.
On this context, and due to our inventive and revolutionary engineers and builders, Rutronik realized a deodorizer demonstrator working with an UV-supported TiO2 photocatalysis, which is extraordinarily efficient in opposition to odors. The result’s a cellular machine with a useful quadratic housing (48mm x 48mm x 60mm) actively working in opposition to germs, micro organism, viruses and odors.
Shenja Panik: The place do you see the way forward for your organization in 5 years?

Andreas Mangler: The subsequent 5 years will push the commercial digitalization to the following stage. Trendy community infrastructures like 5G/6G, Wi-Fi HaLow and so on. will strengthen this course of. Maintaining this in thoughts, we have now recognized a number of future markets for Rutronik. They embody: (I)IoT, Vitality, Business, and E-Mobility, in fact. As well as, Superior Supplies & Robotics, Biotechnology and Medical, Superior Measurement, Processing and Analytics, AI and Transportation, Logistics and Provide Chain are market segments we’ll concentrate on.

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Wish to Know Extra About Rutronik?

Take a look at the corporate’s Newsroom on the Elektor Journal web site. Subscribe to the Rutronik tag to obtain notifications when Elektor publishes new content material concerning the firm and its applied sciences. 


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