United Airways’ Odd New Baggage Supply Service


For many individuals, checked baggage generally is a large ache level of the journey expertise. There’s the danger of your bag being misplaced, there’s the period of time you’ll doubtlessly spend ready on the baggage carousel, and so on.

New York to London is likely one of the world’s best markets for premium passengers, and airways are continually seeking to entice these paying the massive bucks to fly this route in enterprise class.

With that in thoughts, United goes to trial a brand new service at London Heathrow that appears kind of intriguing… although I’m undecided I completely get the motivation?

United Introduces Lodge Baggage Supply For Polaris Passengers

As of November 1, 2019, United Airways will probably be introducing a brand new service at London Heathrow. Particularly, in the event you’re flying United Polaris you possibly can have your bag delivered to considered one of 5 Marriott lodges in London at no additional value.

There are some basic items to pay attention to:

Passengers will nonetheless want to say their baggage, after which after clearing immigration and customs will go to United’s bag drop desk
The service is initially solely legitimate for Newark to London flights, and the desk will probably be open from 6AM till 12PM
There’s no pre-registration required

So, what lodges are eligible?

JW Marriott Grosvenor Home London
London Marriott Lodge Canary Wharf
London Marriott Lodge County Corridor
Sheraton Grand London Park Lane
St. Pancras Renaissance Lodge London

The Sheraton London is likely one of the lodges collaborating within the trial

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My Take On This Initiative

Initially that is only a trial on United’s half. United’s VP of Loyalty means that this will probably be superior and will probably be a sport changer. Moreover, it’s prompt that this might finally be expanded to extra airports, particularly these with enterprise vacationers arriving early within the morning, who could be heading straight to the workplace or conferences.

Nevertheless, there are a number of issues that make me query the benefit of this, and if we’ll ever see this on a widespread foundation.

The primary draw back is that you simply nonetheless have to gather your bag, so that you’re going to spend fairly some time ready, so there are not any time financial savings there. It might be an actual value-add in case your baggage might seamlessly be checked by means of to your lodge, although I acknowledge that customs and immigration won’t be onboard with that.

Subsequent, who’re they actually concentrating on with this? Those that would profit from this most are:

These taking the tube, the place area comes at a premium, and schlepping a bag might be a ache; then once more, I’m guessing most people dropping $5,000+ on tickets are utilizing a automotive service or the Heathrow Categorical, the place area is much less of a problem
Most enterprise vacationers who’re heading straight to conferences aren’t on lengthy journeys the place they’re checking baggage, however slightly are probably simply touring with a carry-on, so wouldn’t profit from this service
I might see this being helpful for many who reside in London and who’re going straight to the workplace however need their bag delivered dwelling, although that is restricted to 5 lodges

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Even when I might discover this service helpful in principle, I’m undecided I’d use it. That is simply one other alternative for the airline to lose your bag, and at the very least whenever you lose a bag and have it delivered to your lodge, they provide you an enormous window for when your bag will arrive, which may be irritating.

I additionally do marvel who’s selecting up the price of this service. Had been the Marriotts chosen as a result of United has a partnership with Marriott, or are these lodges and United keen to separate the associated fee, for the reason that lodges hope that it’s going to encourage individuals to stick with them?

United’s new Polaris seats, used on the Newark to London route

Backside Line

I suppose this new initiative is healthier than nothing, although personally I might guess this received’t be expanded a lot, as a result of this appears to be going after a really restricted market.

This service might be massively helpful for leisure vacationers on a protracted journey to Europe with checked baggage. They know their lodge room received’t be prepared till the afternoon, and need to sightsee with out baggage. After all that’s not who United goes after, as a result of that’s not all that profitable of a market.

A lot of the excessive yield passengers within the New York to London market that they’re attempting to woo are on fast enterprise journeys with out a checked bag, they’re not prone to be staying at considered one of 5 lodges, and likelihood is there wouldn’t even be that a lot worth to this service in the event that they had been.

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Relating to improvements with checked baggage, personally I’d a lot slightly see United undertake the 20 minute baggage ensures provided by Alaska and Delta, for instance, which actually present a respect for patrons’ time.

So yeah, I’m undecided I completely get this. Once I consider the excessive yield New York to London vacationers who make this route so worthwhile, I don’t essentially consider individuals checking baggage and staying at considered one of 5 Marriott lodges in a metropolis, which may be very limiting.

Airways are very frugal with how they make investments cash within the passenger expertise, and personally I feel there are methods that cash might higher be spent on Polaris passengers. However that’s simply my tackle this.

What do you make of this service? Would you prefer to see it expanded?

(Tip of the hat to Scott Mayerowitz)


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